Department of Marketing
and Supply Chain Management
Dr. Ken Anselmi, Chair
Sharon Wall, Administrative Support Associate
3414 Bate Building
252-328-6368
Our department offers concentration areas in marketing, supply chain management, and electronic commerce. These programs of study are supported by a faculty committed to teaching excellence and active within the field and community through teaching and research.
Marketing and Supply Chain Management programs are concerned with the creation and delivery of value to customers and organizations. Marketing focuses on developing an understanding of customers and markets, creating products and services based on that understanding, and communicating and delivering the value added. Supply Chain Management (SCM) focuses on the sourcing, operations, and logistics of products and services. Both areas of study involve the management of relationships.
A marketing concentration prepares students for management careers in advertising, sales, research, distribution, product planning, and international marketing. Supply Chain Management graduates pursue career choices as managers of purchasing, supply chains, inventory, logistics, operations and quality. The electronic commerce concentration prepares students for careers in web-based marketing and customer service, web project management, and support roles in marketing and management information systems.
