Marketing Concentration

The concentration in Marketing provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action.  The concentration curriculum provides flexibility for students seeking careers in the fields of advertising, sales management, industrial marketing, marketing research, Internet marketing, distribution management, and international marketing.

Marketing Concentration Course Sequence

Marketing & Supply Chain Management Degree Checksheet

Concentration Course Requirements(18 Semester Hours)

      Required Courses (9 semester hours)

• MKTG 4562 Marketing Strategy
• MKTG 4662 Marketing Research
• MKTG 4732 Consumer Behavior

      Elective Courses (9 semester hours)*

• MKTG 4332 Professional Selling
• MKTG 4342 Sales Force Management
• MKTG 4352 Selling and Sales Management
• MKTG 4362 Retail Management
• MKTG 4532 Business and Organizational Marketing
• MKTG 4752 Advertising and Promotion Management
• MKTG 4762 Services Marketing
• MKTG 4790 Distribution Management
• MKTG 4972 Topics in Marketing
• MKTG 4975 Electronic Commerce
• MKTG 4992 International Marketing

      * At least 9 semester hours must be 4000-level or higher
        and 3 semester hours must be from:

• MKTG 4362 Retail Management
• MKTG 4532 Business and Organizational Marketing
• MKTG 4790 Distribution Management

Operations & Supply Chain Management Concentration

The concentration in Operations and Supply Chain Management prepares students for careers involving the identification, acquisition, positioning and management of resources that an organization needs or potentially needs in the attainment of its strategic objectives.  Graduates in OSCM have career choices as managers of purchasing, supply chains, inventory, logistics, operations, projects, and quality.  The OSCM curriculum also prepares graduates to sit for the Certified Purchasing Manager examination.

Operations & Supply Chain Management Course Sequence

Marketing & Supply Chain Management Degree Checksheet

Concentration Course Requirements(18 Semester Hours)

      Required Courses (15 semester hours)

• MKTG 4790 Distribution Management
• OMGT 4383 Supply Chain Systems
• OMGT 4493 Quality Management
• OMGT 4743 Logistics and Materials Management
• OMGT 4763 Supply Chain Management

      Elective Courses (3 semester hours)

• MKTG 4532 Business and Organizational Marketing
• OMGT 4733 Project Management

Marketing & Supply Chain Management Degree Checksheet

Concentration Course Requirements(18 Semester Hours)

      Required Courses

• MIS 4113 Data Base Management Systems
• MIS 4123 Telecommunications & Networked Systems
• FINA 3824 Financial Analysis and Planning
• MKTG 4532 Business and Organizational Planning
• MKTG 4790 Distribution Management
• MKTG 4975 Electronic Commerce